Michele has over six years experience in web and marketing analytics, optimisation, testing, business intelligence and forecasting for a range of verticals and business models. She has successfully developed individuals and teams of analysts, as well as the analytics practice within organisations. Michele is a key contributor to the digital analytics industry via speaking engagements, writing, and her involvement with organisations such as the Digital Analytics Association and the Analysis Exchange. She holds degrees in Law and Psychology from the University of Melbourne (Australia) but is currently located in the United States.
Responsible for building the Digital Analytics practice for Grand Circle Travel and Overseas Adventure Travel brands.[ see more ]
Lead a team of analysts to provide reporting, analysis and recommendations to optimize clients’ business initiatives.[ see more ]
Work with Board of Directors to define industry direction and membership requirements[ see more ]
Managing a team of analysts responsible for web and advertising executive, product and sales reporting and analysis.
Proactively providing site optimization and advertising product recommendations to drive growth.
Predicting and analyzing the impact of site projects, marketing initiatives and automotive industry trends on visitor behavior and revenue streams.[ see more ]
Keynote or Panel Speaking: