Okay, for those who have not heard Emer Kirrane‘s (slightly frightening) plots regarding Jojoba, here’s the backstory.

It started many months ago, with a random DM from Emer (aka @Exxx on Twitter) informing me: Hey, I just realised when I read your surname [Hinojosa] my brain reads it as Jojoba. (Pronounced “Ho-Ho-Bah”)

Chuckle, chuckle. Never thought much of it.

Next followed random Jojoba references. (Apparently it replaced my name…) Then others joined in. (They need no encouragement!)

Soon after, I was notified about the ultimate Jojoba campaign goal. And then I became afraid.

This campaign was advertised to the world in Emer’s “Silly-Season” interview of me. Or, as I call it, her recruiting minions. (For the record, read the other interviews too. The psychosis doesn’t just end with mine.)

Did I also mention that my husband joined in? I think Emer probably cried when he used the #jojoba hastag – or perhaps just cackled evilly to herself …

At this point, I had two choices. 1) Hide terrified under my bed of a tiny Oirish lass, or 2) Embrace it.

So … let’s check out which I did:  Drumroll … click!

PS. I’ll still be using my current @michelehinojosa account. So, uh, please make sure you keep referencing it. Otherwise you’re totally gonna kill my Twitalyzer scores!

PPS. Wondering what the hell is up with “Jojojoba”? (The extra “Jo”?) Yeah, that’s “ho-ho-ho”, for the holiday season. The official rules dictate that Jojojoba is only available for use over the holiday season, and ends on 12/31 of each year. Uh, yeah … Don’t blame me for this. I didn’t make these rules … Though I did watch in amazement as they were discussed and set out via Twitter.

PPPS. In case you’re curious, yes the @jojoba username was taken. The exchange required for me to actually get this username involved a little stalking (with generous help from Tim Wilson!), a very kind soul who accepted my plea and cause, plus a monkey, peach, and bucket of jello.

So now that the story is told … Happy Jojobamas, everyone!