Today I presented at eMetrics DC 2010.
eMetrics DC 2010: “Marketing Metrics: The Publisher Perspective”
When your business model is advertising, your focus is different. Michele talks about the tools, techniques and unique KPI’s at Kelley Blue Book in this session about audience measurement, web analytics and data integration to forecast site traffic, on-site advertising inventory and revenue. Michele goes deep about statistical rigor, automated reporting and managing an internal advertising data warehouse.
[APOLOGIES – PRESENTATION CURRENTLY UNAVAILABLE]