It started many months ago, with a random DM from Emer (aka @Exxx on Twitter) informing me: Hey, I just realised when I read your surname [Hinojosa] my brain reads it as Jojoba. (Pronounced “Ho-Ho-Bah”)
Chuckle, chuckle. Never thought much of it.
Next followed random Jojoba references. (Apparently it replaced my name…) Then others joined in. (They need no encouragement!)
Soon after, I was notified about the ultimate Jojoba campaign goal. And then I became afraid.
This campaign was advertised to the world in Emer’s “Silly-Season” interview of me. Or, as I call it, her recruiting minions. (For the record, read the other interviews too. The psychosis doesn’t just end with mine.)
Did I also mention that my husband joined in? I think Emer probably cried when he used the #jojoba hastag – or perhaps just cackled evilly to herself …
At this point, I had two choices. 1) Hide terrified under my bed of a tiny Oirish lass, or 2) Embrace it.
So … let’s check out which I did: Drumroll … click!
PPS. Wondering what the hell is up with “Jojojoba”? (The extra “Jo”?) Yeah, that’s “ho-ho-ho”, for the holiday season. The official rules dictate that Jojojoba is only available for use over the holiday season, and ends on 12/31 of each year. Uh, yeah … Don’t blame me for this. I didn’t make these rules … Though I did watch in amazement as they were discussed and set out via Twitter.
PPPS. In case you’re curious, yes the @jojoba username was taken. The exchange required for me to actually get this username involved a little stalking (with generous help from Tim Wilson!), a very kind soul who accepted my plea and cause, plus a monkey, peach, and bucket of jello.
So now that the story is told … Happy Jojobamas, everyone!