Red Door Speaker Series: Digital Measurement

On Tuesday 4/12 (San Diego) and Thursday 4/14, Red Door Interactive held our regular Speaker Series. This time, the topic was one dear to my heart: digital measurement.

We had some fantastic speakers agree to be a part of our San Diego and Denver panels, and a huge thanks goes out to them:

San Diego panel:

Denver panel:


Our two panels discussed a wide range of issues related to digital measurement, including:

  • Their definition of “success” and focus of digital measurement practice in their organisation
  • Challenges and frustrations of digital measurement
  • Measurement and planning strategies for new channels (for example, mobile and social have been key of late)
  • How they cope with the feeling of “drowning in data”
  • The challenges of data silos and getting a more holistic view of the customer
  • How to sell a data-driven idea internally
  • Educating business users as to what the analytics team can provide
  • Where to focus additional investment in digital analytics. For example: Tools or people? (Hint: the resounding focus was on people!)
  • Online privacy concerns and the impact to digital measurement

Some great takeaways from @reddoor on Twitter:

A “Thank You”

Thank you to our great speakers for finding the time to come and contribute to the event, and a special thanks to Rudi Shumpert for traveling so far to be with us!

And while you’re at it, check out Rudi’s recap on the Keystone blog.


Speaker Series San Diego

Speaker Series Panel, San Diego

Speaker Series Denver

Speaker Series Panel, Denver

More photos are available at the Red Door Flickr account